Shaynaqu Asmi Putri and Anas Hidayat, “AN ANALYSIS OF WORD OF MOUTH MARKETING IN BUILDING CORPORATE REPUTATION: A CASE STUDY OF ADIPUTRA GUESTHOUSE”, Finance : International Journal of Management Finance, vol. 3, no. 2, pp. 1–15, Dec. 2025, doi: 10.62017/finance.v3i2.116.