Alfiyani, Kartika Dwi Chandra Sari, and Slamet, “INFLUENCE BRAND AMBASSADOR, BRAND IMAGE, AND MOTIVATION IN THE INTEREST IN BUYING OF TOKOPEDIA ONLINE RETAIL CONSUMERS”, Finance : International Journal of Management Finance, vol. 1, no. 3, pp. 11–24, Feb. 2024, doi: 10.62017/finance.v1i3.39.